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Who is this Blog For?

I started this blog in February, 2016 to help educate a particular demographic group. As I met with small or medium-sized not-for-profits in the course of my website development business, I met dozens of people who help run them. They are often volunteers who might not be familiar with the ins-and-outs of acquiring and using a state-of-the art website for outreach and fund-raising. This is a place for them to get some ideas on what to look for and how to proceed.

Although others might find useful information here, it's not for web savvy marketers who already know what they want from their website and how to speak with a web developer and designer.

If you are one of those people who aren't sure where to start, you should consider buying and reading my book. and join the growing number of people who have benefitted from the tips in there. At just $2.99, it's a valuable source of information and will give you a well rounded education on how to buy and use a website.

So I hope you find the posts here informative and helpful. If you can't find the answer to a question you might have, please send me a suggestion in the suggestion box to the right, and I'll be happy to address it.
 

Happy Reading!

Should I DIY or Should I Self Host? You and Your Content Strategy

An organization wishing to have a dynamic website has many more options today than just ten years ago. Some of them seem too good to be true. Services such as Wix, Weebly and Squarespace are now offering cloud-based "DIY site builder" platforms. For a relatively small monthly fee, any organization can go in, set up a series of website pages of their choice, and using a drag an drop browser based interface, build their own website.

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Should I DIY or Should I Self Host? You and Your Data

Should I build my own website? Or should I hire someone? Robert Kopacz explains

An organization wishing to have a dynamic website has many more options today than just ten years ago. Some of them seem too good to be true. Services such as Wix, Weebly and Squarespace are now offering cloud-based "DIY site builder" platforms. For a relatively small monthly fee, any organization can go in, set up a series of website pages of their choice, and using a drag an drop browser based interface, build their own website.

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New Website: The McConnell Leadership Group

The McConnell Leadership Group Home Page

The McConnell Leadership Group's (MLG) new website launched on March 21, 2016. MLG hired me to build a new website for them several months ago. A start up with two principals, MLG wanted a site that would permit them to take full advantage of on line marketing and lead generation strategies. The challenge was to come up with a site that optimally promotes a boutique leadership training and development company in an increasingly competitive training environment.

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Have a question about building and owning a website that isn't addressed here? No problem, just tell us what you want to know and we'll write a blog post about it!